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Incorporate Online | Recommended Books
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The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It
- by Michael E. Gerber
Paperback -$9.60 BUY
Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas - make poor business people. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories.
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Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround
by Louis V. Gerstner
Hardcover -$17.61 BUY
Gerstner quarterbacked one of history's most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. The book's opening section snappily reports Gerstner's decisions in his first 18 months on the job-the critical "sprint" that moved IBM away from the brink of destruction. Who Says Elephants Can't Dance? is a well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.
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Execution - The Discipline of Getting Things Done
- by Larry Bossidy, Ram Charan, Charles Burck (Contributor)
Hardcover -$17.33 BUY
Disciplines like strategy, leadership development, and innovation are the sexier aspects of being at the helm of a successful business; actually getting things done never seems quite as glamorous. But as Larry Bossidy and Ram Charan demonstrate in Execution, the ultimate difference between a company and its competitor is, in fact, the ability to execute. Execution is "the missing link between aspirations and results," and as such, making it happen is the business leader's most important job. |
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Get Better or Get Beaten - by Robert Slater
Hardcover -$22.95 BUY
Do business like Jack Welch! When Jack Welch took the reins of General Electric in 1981, he reformulated GE in his own image -- tough, smart, competitive, and relentless. First published in 1994, Get Better or Get Beaten became a bestseller as managers sought to understand and mimic the success of the man lauded by Fortune as "...perhaps the most admired CEO of his generation."
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Jack - Straight from the Gut - by Jack Welch, John A. Byrne
Hardcover -$18.87 BUY
It's hard to think of a CEO that commands as much respect as Jack Welch. Under his leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business. Beginning with Welch's childhood in Salem, Massachusetts, the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder, which culminated in 1981. What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls "superficial congeniality" - a dislike that would help earn him the nickname "Neutron Jack."
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First, Break All the Rules - What the World's Greatest Managers Do Differently
- by Marcus Buckingham, Curt Coffman
Hardcover -$18.90 BUY
Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy." |
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Good to Great - Why Some Companies Make the Leap and Others Don't
- by Jim Collins
Hardcover -$16.50 BUY
Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great, Collins concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come.
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A New Brand World - Eight Principles for Achieving Brand Leadership in the Twenty-First Century
- by Scott Bedbury, Stephen Fenichell (Contributor)
Hardcover -$17.47 BUY
Bedbury, who headed advertising and marketing divisions for Nike and Starbucks during their phenomenal growth, coaches on establishing a memorable brand. Observing consumers overwhelmed by countless choices, he argues that now's the time to build a brand that evokes trust from its customers. "Unless your brand stands for something, it stands for nothing," he declares, as he explains methods for companies big and small to articulate their essence and ethos to core customers, potential customers and employees. He calls for advertising and marketing that will inspire rather than merely inform (ie: "Just Do It").
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Inside The Magic Kingdom - 7 Keys to Disney's Success
- by Thomas K. Connellan
Hardcover -$13.00 BUY
Now, an outsider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way that just may change the way you conduct business. Based on hours of interviews and discussions with present and former Disney employees, Inside the Magic Kingdom discloses the secrets behind Disneys success . . . and explains why, of its more than 30 million guests each year, over two-thirds are repeat customers. This upbeat, easy-to-read book illustrates clear, solid principles with examples that are well-known to Disney insiders but virtually unknown to outsiders until now.
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McDonald's - Behind the Arches
- by John F. Love
Paperback -$11.05 BUY
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business.
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How to Make Your Business Run Without You! - by Susan M. Carter
Paperback -$26.60 BUY
This is a how-to resource for small business owners and entrepreneurs to effectively streamline operations that will pave the way for more business, bigger profits and a business that virtually runs itself. Through step-by-step chapters, Author Susan Carter advances readers from the high-risk potential of 'owning their own jobs' to the freedom and control of 'owning their own businesses.' A must read for any owner or self-employed professional who is eager to move from start-up status to ongoing success.
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The Myth of Excellence - Why Great Companies Never Try to Be the Best at Everything
- by Fred Crawford, Ryan Mathews
Hardcover -$19.25 BUY
Crawford is the managing director of the consumer products, retail, and distribution practice at the Cap Gemini Ernst and Young consultancy. Mathews is a futurist specializing in demographics and lifestyle analysis at FirstMatter, another consulting firm. To research purchasing behavior, they surveyed 5,000 consumers, but the responses they got surprised them and prompted their title's contrary proposition.They developed a new model of "consumer relevancy." With dozens of examples, Crawford and Mathews demonstrate the validity of their premise. |
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Raving Fans - A Revolutionary Approach to Customer Service
by Kenneth H. Blanchard, Sheldon Bowles (Contributor)
Hardcover -$13.00 BUY
Kenneth Blanchard continues his trend of writing easy-to-read books with BIG ideas for making your business better. Raving Fans is a book of stories relating how fictional companies have created an environment of delivering awesome customer service. Based on three simple principles (Decide, Discover, Deliver), each company has created a group of Raving Fans (not just customers, but fans) who wouldn't consider shopping anywhere else for what one of these companies offers
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Differentiate or Die - Survival in Our Era of Killer Competition
- by Jack Trout, Steve Rivkin (Contributor)
Hardcover -$17.61 BUY
There are no two ways about it with Jack Trout. Either you've got a product or service that you can say is different, or you don't have much at all. In today's global marketplace and at its lightning-fast rate of change, there's no point in inventing and presenting a product only to sit back and hope that consumers everywhere will discover its greatness. It's not simply about what you or your product can do, it's about what you do differently from everyone else.
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Extraordinary Guarantees - Achieving Breakthrough Gains in Quality and Customer Satisfaction
- by Christopher Hart
Paperback -$24.95 BUY
Many leading firms have achieved both these results by offering extraordinary guarantees. You too can boost organizational performance and quality to new levels by following the practical advice offered in the important book, Extraordinary Guarantees. Guarantees were once considered nothing more than a marketing gimmick. But as more and more quality leaders have begun to offer ironclad pledges of total customer satisfaction, the guarantee is now being recognized as an unparalleled tool for gaining a major, often unbeatable, competitive edge-and a host of other benefits.
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Competing on Value
- by Mack Hanan, Peter Karp (Contributor)
Hardcover -$17.47 BUY
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value --i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. This book discusses VALUE. Value is not what you put INTO your products and services, it is what the customer GETS OUT. Three qualifiers of value are how much, how soon, and how sure--these are what the customer needs to know. In summary, this is highly recommended for every company that sells products and/or services.
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Practice What You Preach - What Managers Must Do to Create a High-Achievement Culture
- by David H. Maister
Hardcover -$18.20 BUY
Maister, a professional service consultant, surveyed 6,500 employees at 50 worldwide companies to evaluate the relationship between company financial performance and employee satisfaction and loyalty. He found a direct and dramatic correlation. Here, he offers detailed commentary from CEOs, managers and staffers, and analysis of the survey results. Bosses in all kinds of companies will benefit from his solid advice, which should be required reading for executives and upper level managers.
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Leadership
- by Rudolph W. Giuliani, Ken Kurson
Hardcover -$16.35 BUY
This highly anticipated book from New York's former mayor opens with a gripping account of Giuliani's immediate reaction to the September 11 attacks, including a narrow escape from the original crisis command headquarters, and closes with the efforts to address the aftermath during his remaining four months in office. But, he argues, he did not suddenly become a great leader on September 11, and "had been doing [my] best to take on challenges my whole career." Throughout, he displays the hands-on management that marked his administration, including his willingness to respond swiftly and in person to crises, to prove that he could be relied on when the city needed him most.
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Why We Buy - The Science of Shopping
- by Paco Underhill
Paperback -$9.75 BUY
In an effort to determine why people buy, Paco Underhill and his band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent).
This lighthearted look at shopping is highly recommended to anyone who buys or sells.
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Who Moved My Cheese? An Amazing Way to Deal With Change in Your Work and in Your Life
- by Spencer Johnson, Kenneth H. Blanchard
Paperback -$12.97 BUY
Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice - nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image. Their lives and belief systems are built around the cheese they've found. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.
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The 7 Habits of Highly Effective People - Restoring the Character Ethic
- by Stephen R. Covey
Paperback -$11.20 BUY
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.
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Principle-Centered Leadership
- by Stephen R. Covey
Paperback -$9.75 BUY
Covey, the author of the New York Times number 1 bestseller The 7 Habits of Highly Effective People, has struck a chord with millions of readers with his insights into human nature and values. Now he tells them how to apply his theories to everyday life, focusing primarily on the world of business.
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The Power Principle - Influence With Honor
by Blaine Lee, Stephen R. Covey
Paperback -$9.75 BUY
This self-help book reflects Lee's views on various types of power and how to develop principle-centered power in your life, which he defines as power that inspires loyalty and devotion, transcending time and place. Such power is based on trust and respect and survives even after one dies.The author tells us that his purpose in writing this book is to encourage us in our work with people, and he recommends that we choose principle-centered power as the primary way to influence others in our key relationships.
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The Richest Man in Babylon
- by George S. Clason
Paperback -$6.99 BUY
I often give this book out as a gift whenever a person younger than me asks for my advice on money. I always present this book to them saying "if you read it and do as it says, it will work magic." It really contains excellent, time tested advice, and would make a good gift for someone in their early 20s who is on their own for the first time, and struggling.The book is a series of parables about money written in the 1920s by George Clason. They were written as individual essays of a few thousand words, but the theme throughout them is consistent -- save 10% of your money, give 10% away, use 10% to reduce your debt load, and live on the remaining 70%.
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The Wealthy Barber, Updated 3rd Edition
- by David Chilton
Paperback -$10.78 BUY
In this revised and expanded edition of one of the biggest-selling financial-planning books ever, David Chilton, president of Financial Awareness Corporation, shows readers how to achieve the financial independence they've always dreamed of. With the help of his fictional barber, Roy, and a large dose of humor, Chilton encourages readers to take control of their financial future and build wealth slowly, steadily, and with sure success. |
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The E-Myth Manager - Why Management Doesn't Work-And What to Do About It
- by Michael E. Gerber
Paperback -$11.02 BUY
More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small business owners, Michael Gerber - entrepreneur, author, and speaker extraordinaire fires the next salvo in his highly successful E-Myth Revolution. The E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organization, and develop an entrepreneurial mind-set to achieve true success.
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Think and Grow Rich
- by Napoleon Hill
Paperback -$7.19 BUY
Is it true that by simply changing your thoughts you can completely change what you have in life? How could it be that simple? It is, but first you have to believe.The title says it all. "Think and Grow Rich", but it is NOT just a book about making money. The message is clear: You may have whatever you want in life... if you can discover the secret within its pages.
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